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The workshops that plan ahead get the best jobs — and the most loyal customers. In this guide, we’ll show you how to build a simple marketing plan that helps you rank higher on Google, attract drivers who are ready to book, and keep your bays full heading into 2026.
If drivers can’t find your business on Google, they’ll simply call the next workshop that appears — even if you do better work. Most ranking issues come down to simple things like missing info, weak content, slow pages, or an unoptimised Google Business Profile. In this article, we break down the most common mistakes and show you practical fixes that actually make a difference.
Customers rely on reviews far more than advertising — and Google gives preference to businesses that consistently earn positive feedback. The great part is, collecting 5-star reviews isn’t difficult when you approach it correctly. In this article, we’ll show you the best times to ask, the simple phrases that work, and how to handle both good and not-so-good reviews so your workshop becomes the trusted choice in your area.
SEO and Google Ads can both help your workshop attract new customers — they just work in different ways. Google Ads can deliver results quickly, while SEO builds steady, long-term visibility that keeps paying off over time. In this guide, we break down when each strategy makes the most sense, the advantages and drawbacks of both, and how using them together can turn your marketing into a reliable growth system.
A website should work like a 24/7 service advisor — helping customers understand what you do and making it easy to book. Unfortunately, many workshop websites are slow, confusing, or missing key information like pricing, trust signals, and clear calls-to-action. We’ll show you the mistakes to avoid and how to turn your website into a true booking machine.
Choosing the cheapest marketing option can feel smart — until you realise it brings inconsistent leads, low-quality traffic, or results that disappear overnight. Real marketing builds momentum, data, and trust over time. We’ll explain why “quick fixes” rarely work, and how investing in the right strategy actually saves money and creates sustainable growth.